Upper Chattahoochee Riverkeeper's (UCR) mission is to advocate and secure the protection and stewardship of the Chattahoochee River, its tributaries and watershed, in order to restore and preserve their ecological health for the people, fish and wildlife that depend on the River system

Established in 1994, Upper Chattahoochee Riverkeeper (UCR) is an environmental advocacy organization with more than 5,000 members dedicated solely to protecting and restoring the Chattahoochee River Basin-drinking water source for 3.5 million people. UCR was the 11th licensed program in the international Waterkeeper Alliance, now 182 organizations strong.

UCR's primary geographic focus begins at the river's headwaters in the north Georgia mountains above Helen and continues downstream to West Point Lake, encompassing more than 200 miles of the Chattahoochee River and 3,600 square miles of watershed. Along its entire length, the Chattahoochee is impacted by unplanned development, storm runoff and trash from industries, roads, and construction sites, and discharges from sewage treatment plants. Withdrawals from the river by municipalities and industries also affect its health through consumptive loss of water that is not returned to the river, impacting downstream water quality, recreation and ecology. While significant improvements have been made in the river, much remains to be accomplished.

UCR actively uses advocacy, education, research, communication, cooperation, monitoring and legal actions to protect and preserve the Chattahoochee and its watershed.